Contact us

Company

We built the CRM the spreadsheet was standing in for.

Repli is a small pre-seed team in Surabaya, operating as PT Nusa Inti Telekomunikasi. We take on a handful of accounts at a time and stay close to each one, because a shared inbox is not something you hand over and hope.

Talk to us See the product
Founded
2025
Stage
Pre-seed
Base
Surabaya, ID
Serving
ASEAN

01 How it started

A printing business, sixty quotes, four phones.

Repli started because of a spreadsheet. A friend running a printing business in Bandung was tracking sixty active quotes in one sheet, cross-referencing them against four phones, and losing roughly one deal a week to a message nobody answered.

Every CRM we looked at for them assumed the deal starts with an email and a form. Theirs started — and finished — inside WhatsApp. The tools that did handle WhatsApp treated it as a broadcast channel for marketing blasts, which is close to the opposite of what a sales team needs.

So we built the thing that was missing: a CRM where the WhatsApp conversation is the record, not an attachment to it. Then we put an AI agent inside it, because a five-person team cannot answer messages at 11pm and should not have to.

Every CRM assumed the deal starts with an email. Theirs started, and finished, inside WhatsApp.

That is still the whole thesis. Not "WhatsApp integration" bolted onto a CRM built for another decade — the conversation as the record, with the scoring, automation and AI agent reading from it directly.

02 How we work

Four decisions we keep making the same way.

These are not values on a wall. Each one costs us something measurable, which is how you can tell we mean them.

  1. 01

    Sell on a call, not through a funnel

    Every account starts with a conversation, and we will tell you when Repli is the wrong fit. It costs us signups and saves everyone a bad quarter.

  2. 02

    Show the reasoning

    Any number the product generates — a score, a metric, an estimate — comes with what produced it. Black boxes get switched off by the third week.

  3. 03

    Boring where it counts

    The inbox loads fast on a mid-range Android, the automation refuses to double-message, and the export button always works. Reliability is the feature.

  4. 04

    Build with a handful, then widen

    We take on design partners deliberately slowly. Fewer customers, each one properly supported, beats a waitlist we cannot serve.

03 Plainly

What we are not, as of today.

You will find out eventually. Better it comes from us, on our own site, before you spend a quarter finding out the hard way.

  • Not a funded scale-up

    Pre-seed, founded 2025, no venture round announced. If a big-vendor procurement checklist is non-negotiable for you, we are probably the wrong choice this year.

  • Not a self-serve product

    There is no signup form and no free trial that starts a countdown. Every workspace is set up on a call with someone who will still be answering your messages next month.

  • Not a marketing blast tool

    We will not help you send unsolicited bulk WhatsApp messages. It gets numbers banned, and it is the opposite of what this product is for.

04 Get in touch

Small team, short chain of command.

Whichever address you use, one of the founders reads it. There is no support tier to escalate through.

Next step

Ready to see it on your own inbox?

Thirty minutes, your real WhatsApp traffic, no slide deck. We will tell you honestly whether Repli is the right fit.

Contact us See the product tour

Repli is invite-only and quoted per team, so there is no signup form and no public price list. Both start with the same call.