02 Lead scoring
Know who is ready to buy before you reply.
Every inbound conversation gets a score within seconds — from what the person actually wrote, how quickly they answered, and how closely they resemble the deals you have already closed.
- Scoring latency
- < 3s
- from message received
- Signals per score
- 24
- text, timing, history
- Retrain cadence
- Weekly
- on your own outcomes
87/100
- Asked for a price twice +24
- Replied within 3 minutes +18
- Mentioned a delivery date +15
- Came from the Instagram ad +12
- Quiet for 4 days −9
Recalculated 12s ago · routed to Andi (Sales)
01 What it does
The four things you will use every day.
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Reads intent, not keywords
Budget hints, urgency, quantity, decision language, and the questions only a serious buyer asks. Works in Bahasa Indonesia, English, and mixed-language chats.
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Always shows its reasoning
Each score comes with the three signals that moved it most. Your team can disagree with the model, and that disagreement is recorded.
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Scores can route work
Send anything above 80 straight to your closer, park anything under 30 in a nurture sequence. Thresholds are yours to set.
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Learns from your outcomes
Every won and lost deal feeds back in. The model that scores your chats in month three is tuned on your pipeline, not a generic benchmark.
02 Why it works this way
A score you can argue with
Opaque scores get ignored. Every Repli score exposes its top contributing signals in plain language — "asked for bulk pricing", "replied within 40 seconds twice", "mentioned a competitor by name" — so a sales lead can sanity-check the model instead of trusting it blindly.
When an agent overrides a score, we keep both the model's answer and the human's. Those disagreements are the most valuable training data you own.
03 Getting it running
Set up on the onboarding call, not over a quarter.
Your implementation partner does these steps with you, on your real number, while you watch.
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Import what you know
Point Repli at your past won and lost deals, or start cold and let the first weeks calibrate it.
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Set your thresholds
Define what hot, warm and cold mean for your business. Two numbers, changeable any time.
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Let it sort the queue
The inbox re-orders itself by score, so the first chat your closer opens is the one worth opening.
Next step
Ready to see it on your own inbox?
Thirty minutes, your real WhatsApp traffic, no slide deck. We will tell you honestly whether Repli is the right fit.
Repli is invite-only and quoted per team, so there is no signup form and no public price list. Both start with the same call.
- sales@repli.site
- Mon–Fri, 09:00–18:00 WIB