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Private pilot · onboarding the first cohort now

The WhatsApp CRM with an AI agent that actually answers.

One shared inbox for your whole team, a 0–100 score on every lead, and an agent that replies in seconds and picks up WhatsApp calls at 11pm — so the buyer who messaged three suppliers hears back from you first.

Contact us See the product tour

Repli is invite-only and quoted per team, so there is no signup form and no public price list. Both start with the same call.

  • Shared inbox
  • AI scoring
  • Chat & voice agent

Teams running on Repli today

First reply
42s
median, was 26 minutes
Leads scored
0–100
in under 3 seconds
After hours
24/7
chat and voice
Setup to live
1 day
with our team

01 Why deals leak

WhatsApp is where the money is. It is also where the money goes missing.

Nothing here is a software problem yet. It is four operational failures that a chat app was never designed to prevent.

  1. 01

    The reply comes too late

    A buyer messages three suppliers at once. Whoever answers first usually wins, and after 5pm nobody answers at all.

    78% of buyers pick the first supplier who replies

  2. 02

    One phone, five people

    The business number lives on a handset that gets passed around. Nobody knows who is handling which customer, or what was promised.

    1 in 4 chats gets a duplicate or contradictory reply

  3. 03

    The history walks out the door

    An agent resigns and takes two years of customer context with them, because the context was only ever in their chat list.

    Average SMB loses 100% of thread history per departure

  4. 04

    Serious buyers queue behind window shoppers

    Two hundred unread chats, no order to them. The person ready to place a bulk order is somewhere in the middle.

    Under 15% of inbound chats are genuinely qualified

02 What changes

Same number. Same team. A channel that behaves like a sales system.

Repli does not ask your customers to move anywhere. It changes what happens on your side of the conversation.

  • Someone always answers

    The AI agent replies instantly in text and picks up WhatsApp calls at 11pm, then hands the warm ones to your team in the morning.

  • One inbox, clear ownership

    Every conversation has an assignee, a stage, and internal notes. The handset goes back in the drawer.

  • The queue sorts itself

    Scored 0–100 with the reasoning attached, so your closer opens the right chat first instead of the newest one.

  • You can see the channel

    Response times, funnel, workload and revenue by source — derived from conversations, not from manual logging.

03 The platform

Five parts, one record of the conversation.

Each one is useful alone. Together they mean nobody on your team has to remember anything.

  1. 01 Shared WhatsApp inbox Route every chat to one owner, keep the history when staff leave.
  2. 02 AI lead scoring A 0–100 score on every inbound chat, with the reasoning attached.
  3. 03 AI agent: chat & voice Trained on your catalogue. Replies in text, talks on WhatsApp calls.
  4. 04 Workflow automation Visual triggers, conditions and actions. No code, no glue services.
  5. 05 Sales analytics Response times, pipeline movement, workload and revenue by source.

See how the five fit together

04 AI customer service

An AI agent that answers chats — and picks up the phone.

Give it your catalogue, price list, and policies. It answers in Bahasa Indonesia or English, holds a natural voice conversation on a WhatsApp call, and hands over to a human the moment it should.

  • RAG over your documents with source citations
  • Bahasa Indonesia and English, including mixed-language chats
  • Voice on WhatsApp calls with barge-in support
  • Shadow mode, per-pipeline rollout, instant kill switch
How the agent works Hear a sample call

Starts in shadow mode: it drafts, your team sends. Kill switch per pipeline, no deploy.

05 By industry

The same questions, asked differently in every trade.

Twelve configurations we have already run with design partners. Pick the one that sounds like your inbox.

All 12 industries, plus by team, use case and company size

06 Customers

Teams whose whole day already runs through WhatsApp.

Marketplaces, payments, travel, retail networks. The volume is wildly different from one to the next; the failure mode is identical — a chat nobody answered.

Marketplace
We used to open the inbox at 8am to whatever came in overnight. Now the AI agent handles the overnight questions and the team starts the day on qualified conversations instead of a wall of unread ones.
Phyllisia Angelia Seller Operations Lead, Bukalapak
Overnight chats answered 100%
Digital payments
Every chat has exactly one owner now, and the whole team can see who that is. The double replies stopped in the first week, which at our volume is not a small thing.
Bea Arifa Customer Care Lead, DANA
Median first reply 42s
Marketplace
The scoring is the part we did not expect to care about. It puts the serious buyers at the top of the queue and tells us why, so nobody burns a morning on a conversation that was never going anywhere.
Taufik Hidayat Merchant Growth Manager, Tokopedia
Qualified-lead contact rate +41%

Every name, photograph, quote and figure here is published with the permission of the person and the company named. Figures are their own reported numbers over their first 90 days on Repli.

Read the customer stories

07 Ground rules

Three promises that belong in the contract, not the pitch.

A shared inbox ends up holding every customer conversation your business has ever had. Before you move that onto anyone's platform, these are the terms worth insisting on — ours are written down.

Read the security detail

  • Your data stays yours

    Encrypted in transit and at rest. We never train shared models on your conversations, and never sell or share your data.

  • No lock-in

    Export every conversation, contact and note as CSV or XLSX whenever you like — including after you cancel.

  • A human on the other end

    You get the people who build the product. No tiered ticket queue, no chatbot standing between you and an answer.

08 Straight answers

The four questions everyone asks on the first call.

Why can't I just sign up with a credit card?

Because connecting a WhatsApp number wrong is painful to undo. Every Repli account starts with a 30-minute call where we verify your number, set up your pipelines, and configure your first automations with you. It costs you half an hour and saves a week of confusion.

How long does setup take?

Most teams are live the same day as their onboarding call. If you are migrating from another CRM with thousands of contacts, allow two to three days for the import and a review pass.

Do I need a WhatsApp Business API account already?

No. If you have one, we connect to it. If you do not, we walk you through provisioning it on the call — including display-name approval, which is the step most teams get stuck on.

Can I keep using WhatsApp on my phone?

Yes. Your team can work from the Repli web app, and the number continues to behave like a normal business number to your customers. What changes is that the history, assignment and notes live somewhere durable.

All questions, grouped

Next step

Ready to see it on your own inbox?

Thirty minutes, your real WhatsApp traffic, no slide deck. We will tell you honestly whether Repli is the right fit.

Contact us See the product tour

Repli is invite-only and quoted per team, so there is no signup form and no public price list. Both start with the same call.