00 The platform
Five parts. One record of every conversation.
Repli is not a bundle of disconnected tools. Each part writes to the same conversation record, which is why the scoring knows what the inbox saw and the agent knows what the automation already sent.
Repli is invite-only and quoted per team, so there is no signup form and no public price list. Both start with the same call.
02 Lead scoring
Know who is ready to buy before you reply.
Every inbound conversation gets a score within seconds — from what the person actually wrote, how quickly they answered, and how closely they resemble the deals you have already closed.
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Reads intent, not keywords
Budget hints, urgency, quantity, decision language, and the questions only a serious buyer asks. Works in Bahasa Indonesia, English, and mixed-language chats.
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Always shows its reasoning
Each score comes with the three signals that moved it most. Your team can disagree with the model, and that disagreement is recorded.
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Scores can route work
Send anything above 80 straight to your closer, park anything under 30 in a nurture sequence. Thresholds are yours to set.
87/100
- Asked for a price twice +24
- Replied within 3 minutes +18
- Mentioned a delivery date +15
- Came from the Instagram ad +12
- Quiet for 4 days −9
Recalculated 12s ago · routed to Andi (Sales)
- Scoring latency
- < 3s
- Signals per score
- 24
- Retrain cadence
- Weekly
03 AI customer service
An AI agent that answers chats — and picks up the phone.
Give it your catalogue, price list, and policies. It answers in Bahasa Indonesia or English, holds a natural voice conversation on a WhatsApp call, and hands over to a human the moment it should.
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Grounded in your own knowledge base
Upload PDFs, price lists, spreadsheets, or paste your FAQ. Answers are retrieved from your documents and cite which one they came from.
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Real voice, on WhatsApp calls
Natural speech in Indonesian or English, sub-second turn-taking, and interruption handling. Callers can talk over it the way they talk over a person.
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Guardrails before creativity
It will not invent a price, promise a delivery date, or discount. Anything outside the knowledge base becomes a handover, not a guess.
- Caller 00:03
Hi, is anyone there? I need a quote for 40 boxes.
- Repli agent 00:11
I can help with that. 40 boxes of the Melati bundle is Rp 4.2m delivered — shall I book a call with Sari to confirm?
- Caller 00:34
Yes, tomorrow afternoon works.
- Language
- Bahasa Indonesia
- Reply latency
- 1.2s
- Handoff
- 00:58 → Sari
- First response
- Instant
- Voice latency
- ~700ms
- Resolved by AI
- 62%
04 Automation
Follow-ups that fire whether anyone remembers or not.
Pick a trigger, add conditions, choose actions. No code, no third-party glue service, and no quote left sitting unanswered in someone's chat list for nine days.
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Triggers from real events
New chat, stage change, score crossing a threshold, keyword match, no reply for N hours, or a scheduled time. Combine them freely.
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Conditions that hold up
Branch on score, label, pipeline stage, contact field, language, or working hours. Nested branches, with a preview of which path a chat takes.
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Waits measured in business hours
"Follow up in 2 business days" means Tuesday, not Sunday at 3am. Holidays and shift calendars are part of the timing engine.
- Trigger
New WhatsApp message
- Condition
Message mentions price, cost or promo
- Action
Assign to the sales rota
- Action
Draft a reply with the current price list
- Wait
Wait 2 hours
- Action
Nudge the rep if the chat is still unread
- Runs today
- 412
- Avg. first reply
- 42s
- Held for approval
- 100%
- Workflows
- Unlimited
- Trigger types
- 11
- Dry-run window
- 30 days
05 Analytics
See what actually closes.
Response times, pipeline movement, agent workload, and revenue by source — computed from the conversations themselves, not from what somebody remembered to log at the end of the week.
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Response time that means something
First reply and full-resolution time, split by agent, shift, and channel. Percentiles rather than averages, because the average hides the customer who waited two hours.
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Pipeline you can trust
Stage movement is derived from conversations, so the board reflects reality without anyone dragging cards on a Friday afternoon.
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Workload before burnout
Open threads per agent, reply volume by hour, and a fair-share view that shows who is quietly carrying the queue.
- First reply
- 42s −96%
- Deals won / week
- 38 +11
- Chats answered
- 94% +29pt
16:00 is your slowest hour. The agent now covers it.
- Dashboard refresh
- Live
- History retained
- 24 mo
- Scheduled reports
- Daily+
06 Around the edges
It has to sit inside the stack you already pay for.
Missing something you depend on? Tell us on the onboarding call. Scale customers get custom integration work as part of the engagement.
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Messaging
- WhatsApp Business Platform Live
- WhatsApp voice calls Live
- Instagram Direct Beta
- Telegram Planned
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Commerce
- Shopify Live
- WooCommerce Live
- Tokopedia & Shopee Beta
- Midtrans & Xendit Live
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Work tools
- Google Sheets Live
- Google Calendar Live
- Slack Live
- Notion Planned
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Build your own
- REST API Live
- Webhooks Live
- Zapier & Make Beta
- Custom import Live
Next step
Ready to see it on your own inbox?
Thirty minutes, your real WhatsApp traffic, no slide deck. We will tell you honestly whether Repli is the right fit.
Repli is invite-only and quoted per team, so there is no signup form and no public price list. Both start with the same call.
- sales@repli.site
- Mon–Fri, 09:00–18:00 WIB